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EXPERIENCE THE HISTORY AND EVOLUTION OF THE ICONIC APERITIF

From September 16th to 30th to Firenze

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NEGRONI ROOM

The immersive experience

From September 16th to 30th Art, history, and liquid science bring the 5 senses to the ultimate experience. The first immersive experience dedicated to the Negroni cocktail arrives in Florence. Discover the history and evolution of the most iconic cocktail through a journey that stimulates all five senses. For the first time, a traveling exhibition in historic Italian locations combines exhibition and tasting, where liquid science and gourmet cuisine will let you live and savor the history of the Negroni, an icon of the Italian aperitivo.

12 historic works curated by Galleria Campari will welcome you in the historic Salotto Sassetti in Florence, enriched by contributions from Giunti Editore and anecdotes about Count Camillo Negroni. The experience culminates in the Room, where an immersive audiovisual system will let you enjoy a gourmet tasting with meticulously paired cocktails and food. Choose your experience: a 60-minute visit or an extended 90-minute experience. Limited availability: entry by ticket purchase only, available online.

Il Negroni
Il Negroni

VISIT 60' TRADITION

Includes a visit to the exhibition and a 60-minute immersive tasting experience. The tasting consists of an aperitif with 3 courses (3 drinks paired with food) that celebrate the origins of the tradition.

48 € per person

VISIT 90' INNOVATION

Includes a guided tour of the exhibition and a 90-minute immersive tasting experience. The tasting consists of 5 courses with (5 drinks paired with food) to explore the evolution of the Negroni cocktail.

78 € per person

THE TIMELESS ART OF CAMPARI

12 historic and iconic works, curated by Galleria Campari, await you in the Negroni Room. Discover Marcello Nizzoli (Campari l'Aperitivo - 1921), Leonetto Cappiello (Lo Spiritello - 1921), Enrico Sacchetti (Bitter Campari - 1921), Adolfo Hohenstein (Bitter Campari - 1901), and Ugo Mochi (various subjects - 1920).

THE GASTRONOMIC EXPERIENCE

Art, liquid science, and gourmet gastronomy to experience and savor the history of the Negroni Cocktail.

VISIT 60' TRADITION

48 €

per person

The visit to the exhibition includes:

Milano Torino

Brioche bread, veal eye round, bisque mayo, pickles
Pork and squid hot dog, basil pesto. Campari, Vermouth Del Professore, lemon coin

Americano

Beef tartare, seasoned vegetables, sriracha, wafer. Campari, Vermouth del Professore, dill soda, rue leaf

Negroni

San Massimo Reserve rice, potato foam, truffle, fig leaf oil. Campari, Vermouth Rosso Del Professore, Bulldog gin, orange coin

The menus are designed to enhance the flavors of the paired cocktails. It is not possible to modify, adapt, or substitute any dish elements, except in cases of gluten or fish allergies.

VISIT 60' INNOVATION

The visit to the exhibition includes:

Milano Torino

Brioche bread, veal eye round, bisque mayo, pickles
Pork and squid hot dog, basil pesto. Campari, Vermouth Del Professore, lemon coin

Americano

Beef tartare, seasoned vegetables, sriracha, wafer. Campari, Vermouth del Professore, dill soda, rue leaf

Negroni

San Massimo Reserve rice, potato foam, truffle, fig leaf oil Campari, Vermouth Rosso Del Professore, Bulldog gin, orange coin

Cardinale

Seared cuttlefish, peas, parsnip, basil beurre blanc, candied lemon. Shiso Campari, olive oil gin, AKA Jasmine

Guest Bar Twist

Yuzu sorbet, olive oil, and black salt.
Maritozzo with cream, chocolate, and red berries.

The menus are designed to enhance the flavors of the paired cocktails. It is not possible to modify, adapt, or substitute any dish elements, except in cases of gluten or fish allergies.

Where to live the experience

firenze

from September 16th to 30th

Via Giuseppe Galliano 80 angolo Via Vincenzo Bellini 6

In the heart of the city, just 10 minutes from the station by car or public transport, or a 20-minute walk from Santa Maria Novella.

Partner Bars

Four historic Florentine bars: special guests in the Negroni Room for just a few days.

Santa Cocktail Club
From September 17th to 20th in Negroni Room
Located in the beautiful Piazza Santa Maria Novella, Santa Cocktail Club offers a unique experience with creative cocktails crafted from selected liquors and spirits, bespoke ingredients, and expert techniques.

Each drink is distinctive in both flavor and presentation, featuring uniquely shaped glasses and sustainable ingredients. In the Negroni Room, let your senses be elevated and enveloped by the expert hands of Santa.

Twist: Conte Modenese with Campari, Vermouth Cinzano 1757 Extra Dry, Bulldog Gin infused with raspberries, Ancho Reyes Verde, Raspberry Balsamic Shrub, Bergamot.
Giacosa 1815
From September 21st to 24th in Negroni Room
Giacosa 1815, originally founded in Turin in 1815 and later moved to Florence on Via Tornabuoni in the mid-19th century, is a historic institution with a long tradition of excellence. Today, the bar returns close to its historic location, where in 1920 Count Negroni asked bartender Fosco Scarselli to modify his Americano by adding gin instead of soda.

At the Negroni Room, Giacosa 1815 presents its exclusive interpretation of the Negroni cocktail. Come and discover its origins through the unique experience of Giacosa 1815.

Twist: Ruby Revival with Campari, Wild Turkey Bourbon Whiskey infused with olive pits, Wild Turkey Bourbon Whiskey infused with olive leaves, Porto Ramos Pinto White infused with vanilla, Giacosa Bitter mix.
Rifrullo
From September 25th to 27th in Negroni Room
Salotto Negroni 1919, opened in 2015 in Certaldo, has quickly become a reference point for mixed drinks in Valdelsa. Inspired by early 20th-century Florentine salons and dedicated to the celebrated Negroni cocktail, the venue has become a true cult spot for mixology enthusiasts.

In the Negroni Room, Salotto Negroni 1919 will showcase its refined interpretation of the Negroni cocktail, bringing its experience, positive vibes, and passion for mixology to an exclusive setting.

Twist: Choconut Negroni with Campari, Bulldog Gin distilled with peanuts, Vermouth Cinzano 1757 infused with roasted cocoa beans, Pecorino foam, Coconut milk and white chocolate.
Salotto Negroni (Certaldo)
From September 28th to 30th in Negroni Room
Salotto Negroni 1919 opened in 2015 in Certaldo, becoming a landmark for mixed drinks in the Valdelsa area. Inspired by a Florentine lounge from the early 1900s, the venue is founded on the namesake cocktail and has become a cult place for enthusiasts. Starting in May 2024, it will move for the summer to the Guicciardini cellars of the Fattoria del Bassetto, a historic site since 1890, where guests can enjoy excellent drinks immersed in nature. Cocktails, Nature, and Good Vibes.

Twist: Amore Proibito with Campari, Wild Turkey Longbranch Whiskey, Vermouth Cinzano Torino Rosso 1757, Fernet, Sour cherry syrup, Syrup-soaked sour cherries.
FAQ
We recommend arriving at least 20 minutes before your scheduled time.
Yes, you can cancel your reservation up to 5 days before the scheduled date. You can do this from your email by clicking the "Manage Reservation" button. You can only reschedule or cancel your reservation once. If you encounter any difficulties, you can always write to info@negroniroom.com.
You can try contacting info@negroniroom.com to see if it's possible to reschedule or cancel your reservation. We will do our best to assist you. However, if we are unable to accommodate your request, the entrance ticket cannot be refunded.
Spots are limited. We recommend using your coupon code immediately to secure a spot on your preferred date and time. Please note that coupon codes are non-refundable, even if they are not used.
Currently, this is not an option. However, you can try writing to info@negroniroom.com and, if possible, we will try to assist you.
When making a reservation, in the "Your Details" section, you can select the invoice request box just below "Additional Information." Remember to enter the necessary information in the designated box, such as your company details, VAT number, and unique SDI code. You will receive the invoice in the days following the purchase.
No, tickets can only be purchased online on this website up to the day before the chosen date.
The menus are designed to enhance the flavors of the paired cocktails. It is not possible to modify, adapt, or substitute any dish elements, except in cases of gluten or fish allergies.
No, pets of any kind are not allowed in Negroni Room.
firenze
from September 16th to 30th
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The menus are designed to enhance the flavors of the paired cocktails. It is not possible to modify, adapt, or substitute any dish elements, except in cases of gluten or fish allergies.
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