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EXPERIENCE THE HISTORY AND EVOLUTION OF THE APERITIF ICON

From October 11th to 25th to Torino

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NEGRONI ROOM

The immersive experience

From October 11th to 25th Art, history, and liquid science bring the 5 senses to the ultimate experience. Experience the world's first immersive experience dedicated to the Negroni cocktail. Discover the history and evolution of the most iconic cocktail ever through an experience that stimulates all 5 senses. This traveling exhibition in unique locations combines the concept of an exhibition with a tasting experience, where liquid science and gourmet gastronomy allow you to live and savor the history and inspirations of the iconic Italian aperitif.

Historic works, curated by Galleria Campari, will welcome you in the Negroni Room's lounge, enriched by Giunti Editori's unpublished contributions on Count Negroni. The experience culminates with access to the Room, where an immersive audiovisual system will let you enjoy an innovative gourmet tasting paired with cocktails and food.

Two options available: a 45-minute Aperitif or a 75-minute Dinner.Limited seats: entry by ticket only.

Il Negroni
Il Negroni

Aperitif

Includes entry to the 45-minute immersive tasting experience. The tasting consists of an aperitif with 3 courses (3 drinks paired with food) that celebrate the origins of the tradition.

48 € per person

Dinner

Includes entry to the 75-minute immersive tasting experience. The tasting consists of 5 courses with (5 drinks paired with food) to explore the evolution of the Negroni cocktail.

78 € per person

MENÙ

Art, liquid science, and gourmet gastronomy to experience and savor the history of the Negroni Cocktail.

Aperitif

Milano Torino

Brioche bread, veal eye round, bisque mayo, pickles
Pork and squid hot dog, basil pesto. Campari, Vermouth Del Professore, lemon coin

Americano

Beef tartare, seasoned vegetables, sriracha, wafer. Campari, Vermouth del Professore, dill soda, rue leaf

Negroni

San Massimo Reserve rice, potato foam, truffle, fig leaf oil. Campari, Vermouth Rosso Del Professore, Bulldog gin, orange coin

48 €

per person

The menus are designed to enhance the flavors of the paired cocktails. It is not possible to modify, adapt, or substitute any dish elements, except in cases of gluten or fish allergies.

DINNER

Milano Torino

Brioche bread, veal eye round, bisque mayo, pickles
Pork and squid hot dog, basil pesto. Campari, Vermouth Del Professore, lemon coin

Americano

Beef tartare, seasoned vegetables, sriracha, wafer. Campari, Vermouth del Professore, dill soda, rue leaf

Negroni

San Massimo Reserve rice, potato foam, truffle, fig leaf oil Campari, Vermouth Rosso Del Professore, Bulldog gin, orange coin

Cardinale

Seared cuttlefish, peas, parsnip, basil beurre blanc, candied lemon. Shiso Campari, olive oil gin, AKA Jasmine

Guest Bar Twist

Yuzu sorbet, olive oil, and black salt.
Maritozzo with cream, chocolate, and red berries.

78 €

per person

The menus are designed to enhance the flavors of the paired cocktails. It is not possible to modify, adapt, or substitute any dish elements, except in cases of gluten or fish allergies.

Where to live the experience

torino

from October 11th to 25th

Via Gaudenzio Ferrari 12

Near the Mole Antonelliana, a 10-minute walk from Piazza Castello, and about 20 minutes from Porta Nuova station.

Partner Bars

Four historic bars: special guests in the Negroni Room for just a few days.

Puntosette
Puntosette, the trendiest cocktail bar in Turin, is known for its contemporary design and elegant, welcoming atmosphere. Located in the heart of the city, the venue offers a unique experience with innovative cocktails made from high-quality ingredients and cutting-edge techniques.

In the Negroni Room, Puntosette presents refined versions of the Negroni cocktail, showcasing its mixology expertise and attention to detail. Discover how their experience transforms this classic drink into a distinctive and innovative experience.
Bar Cavour
Bar Cavour, nestled among the ancient stones of the square, is a cocktail bar that blends art, mixology, and authenticity in an intimate and chic space. With an elegant atmosphere marked by dark tones, black paneling, teal walls, and velvet and leather furnishings, Bar Cavour is perfect for aperitifs, dinners, and refined music.

Bar Cavour combines its mixology expertise within the Negroni Room. Discover how their sophisticated and creative approach transforms the Negroni into an unforgettable experience, reflecting their passion for quality and authenticity.
Otium
Otium Rooftop is an exclusive lounge bar open all day until late at night. Ideal for aperitifs, lunches, dinners, and events, Otium is a place to relax and enjoy, with a selection of cocktails ranging from classic to innovative creations.

In the Negroni Room, Otium Rooftop brings its creative touch and modern mixing techniques to the Negroni cocktail, offering a unique experience that blends tradition and innovation. Discover how their fresh and original approach enhances this iconic aperitif.
The Goodman
The Goodman Torino is an elegant Deco-style lounge, characterized by predominant blue tones, refined velvets, and wallpapered walls. Marble tables provide the perfect stage for the creative cocktails crafted by our expert mixologists.

The Goodman Torino brings its eclectic and detail-oriented approach to the Negroni Room, elevating the flavor of this classic cocktail. Savor a surprising experience that reflects their commitment to quality and sophistication.
FAQ
We recommend arriving at least 20 minutes before your scheduled time.
Yes, you can cancel your reservation up to 5 days before the scheduled date. You can do this from your email by clicking the "Manage Reservation" button. You can only reschedule or cancel your reservation once. If you encounter any difficulties, you can always write to info@negroniroom.com.
You can try contacting info@negroniroom.com to see if it's possible to reschedule or cancel your reservation. We will do our best to assist you. However, if we are unable to accommodate your request, the entrance ticket cannot be refunded.
Spots are limited. We recommend using your coupon code immediately to secure a spot on your preferred date and time. Please note that coupon codes are non-refundable, even if they are not used.
Currently, this is not an option. However, you can try writing to info@negroniroom.com and, if possible, we will try to assist you.
When making a reservation, in the "Your Details" section, you can select the invoice request box just below "Additional Information." Remember to enter the necessary information in the designated box, such as your company details, VAT number, and unique SDI code. You will receive the invoice in the days following the purchase.
No, tickets can only be purchased online on this website up to the day before the chosen date.
The menus are designed to enhance the flavors of the paired cocktails. It is not possible to modify, adapt, or substitute any dish elements, except in cases of gluten or fish allergies.
No, pets of any kind are not allowed in Negroni Room.
torino
from October 11th to 25th
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The menus are designed to enhance the flavors of the paired cocktails. It is not possible to modify, adapt, or substitute any dish elements, except in cases of gluten or fish allergies.
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